VentureDirect Worldwide's XactMail Opt-in E-Mail Network division partnered with e-mail technology firm Emerging Audit LLC to provide clients with third-party e-mail campaign auditing, the company said yesterday.
Emerging Audit's Email Delivery Audit tool lets e-mail marketers track whether their campaigns went out on time; reached the right demographics; were compliant with spam regulation and how the campaigns performed.
VentureDirect, New York, said the tool is based on the same fundamental principles as circulation audits for magazines and newspapers.
