VentureDirect Worldwide, New York, was named list manager for the new-to-market postal and e-mail file from Instatrim.
Consumers on the Instatrim list signed up to receive weight-loss products. The file has 412,500 active registrants at postal address and 409,300 active registrants at opt-in e-mail address.
The file is selectable by geography, age and interest. The postal names are $100/M, and the e-mail names are $175/M.
