ValueClick Inc. has agreed to acquire comparison-shopping Web site operator MeziMedia Inc. for $100 million.
Through the acquisition ValueClick will gain three key strategic benefits, including adding scale to ValueClick’s comparison-shopping segment, giving the company a leadership position in the US comparison-shopping market and enhancing its search-engine optimization and search-engine marketing capabilities.
MeziMedia will also give ValueClick a formal presence in China where MeziMedia has an engineering and operations center in Shanghai and Web sites for comparison shopping, coupons and search.
Under the agreement, ValueClick will acquire all outstanding equity interests in MeziMedia for about $100 million in cash and contingent cash consideration based on revenue and adjusted earnings performance from the closing date through Dec. 31, 2009.
Total cash consideration will be between $100 million and $352 million, depending on whether performance thresholds are met.
The transaction has been approved by the board of directors of each company and the stockholders of MeziMedia.
The acquisition, scheduled to close in August, is subject to customary closing conditions and regulatory approvals. MeziMedia’s management team will join ValueClick’s management team and continue to run the MeziMedia business.