ValueClick Inc., a pay-for-results advertising network, said this week that among the new clients it signed in the second half of last year were 11 traditional advertisers.
Traditional advertisers added to the Westlake Village, CA, company's roster in the second half of the year included Ticketmaster, Nabisco, General Mills, Citibank, British Airways, Nordstrom, MCI/Worldcom, Verizon, MSN Israel, SBC Communications and the U.S. Postal Service.
Internet-related customers included BlueNile, The Motley Fool, MySimon.com and Commerce One. Business service providers included TMP Worldwide, Saatchi and Saatchi, TBWA/Chiat Day and Lowe Lintas Interactive.
“We are particularly encouraged to see more traditional advertisers testing online advertising and embracing the performance-based model,” James Zarley, ValueClick's chairman/CEO, said in a statement.