Valassis Communications Inc., Livonia, MI, which offers advertising through a variety of media, including newspaper inserts and direct mail, said yesterday that it has introduced a new solo direct mail sampling program.
Valassis began offering a newspaper-delivered sampling program in 1994, as part of its Targeted Marketing Services Division, and has experience with direct mail distribution through its Valassis Impact Promotions Division. The new service combines the company's sampling and solo direct mail expertise.
