Valassis acquired NCH Marketing Services Inc. last week for $60 million. The company bought the privately held shares of NCH, Deerfield, IL.
Valassis, Livonia, MI, offers marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers. Its Connective Media portfolio includes newspaper advertising and inserts, sampling, direct mail and consulting and analytic services.
NCH is a coupon processing and promotion information management company with operations in France, Germany, Italy, Spain, the United Kingdom and Mexico.