V12 Group has acquired list management company Teramedia. Financial terms of the agreement were not disclosed.
“The acquisition will allow Teramedia to expedite its already phenomenal growth,” said Scott Hardigree, chief marketing officer of Teramedia. “We will continue to provide best-in-class multichannel lists and data services, only now we will have additional processing and procedural resources, which will benefit our customers on every level and help us to creative innovative data products faster.”
Red Bank, NJ-based V12 Group also recently acquired Direct Marketing Associates (DMA), Fort Lauderdale, FL.
Teramedia’s CEO Steve Hardigree will remain with V12 Group and will continue to be a driving force in the evolution of the combined firm. The company does not anticipate any lay-offs as a result of the acquisition.
Teramedia, Orlando, FL, manages and brokers direct mail, e-mail, telemarketing and multichannel lists. Teramedia also offers e-mail append, eCOA, database hygiene and data licensing – all of which will enhance V12 Group’s suite of existing data-driven marketing services.
V12 Group is a provider of multi-channel direct marketing solutions for a variety of industries. Further strengthening V12 Group’s core data business is a key driver to the acquisition strategy, which will fortify the company’s growth.