V12 Appoints Insert Media President

Direct marketing services provider V12 Group, New York, appointed Anthony Aquino as the new president of its insert media services group as of today.

Aquino brings experience as senior manager of instatement and outbound telemarketing at Citi Cards. He worked in the Citibank, N.A. Retail Bank running one of its 20 largest franchises in North America and held several positions in the Citi Cards organization.

“Insert media is increasingly becoming a core marketing channel and will continue to evolve into a higher-end position within a marketer's customer acquisition and loyalty strategy accompanied by an integrated program of other below-the-line services,” Aquino said in a statement.

Former V12 insert division chief Nick Mendolia, who was president of Spectra Products, which was acquired by V12, will move to another senior position after an absence due to surgery.

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