The U.S. Postal Service said yesterday that BMG Music and Columbia House are getting better mailing list updates and fewer bad address returns thanks to scanners installed at two USPS sites that process their returned CDs.
The two companies had consistently low address-correction scores because too many returned CDs didn't go through the system properly, according to the USPS. The postal service met with the companies and had scanners installed last summer in Greensboro, NC, and Terre Haute, IN, which sped up the processing rate from 240 pieces an hour to 300.
In addition, the companies now get address corrections electronically, which has boosted the electronic notification rate from 37 percent to 90 percent. Through March, savings totaled $18,720 for the USPS, and both customers are reducing the internal costs of processing their returns.