USPS designs deal for fashion fulfiller

A fast-growing Internet-based company has fashioned an arrangement with the U.S. Postal Service to deliver all its international online sales.

EFashionSolutions LLC designs and manages fulfillment for designer, luxury and celebrity-licensed brand fashion apparel. The Secaucus, NJ, company is now using the postal service’s Global Shipping Solution for all orders placed through its 26 client Web sites destined overseas.

GSS software lets companies like eFashionSolutions create online customs forms, print labels and track packages door to door. The process simplifies customs clearance, shortening delivery times.

“The USPS has put together an intimate, customized deal with us, allowing us to ship orders to Europe and Asia in two days for $23 and in five days for $18 and track it,” said Ed Foy Jr., CEO of eFashionSolutions.

The company has a customer database of 1 million and averages 50,000 transactions monthly, with an average order around $90. It works with 28 brands including DKNY, Phat Farm, Rocawear and even Elvis Presley licensed merchandise. Mr. Foy projects shipping nearly 1 million packages next year.

Mr. Foy said he realized three years ago that 10 percent to 50 percent of his orders were coming from overseas and that he needed help navigating international shipping. He was leaning toward UPS because of the Atlanta company’s track and trace features. These would help combat fraud overseas, but the cost was too high. He then spoke with USPS, and the agency developed a cost-effective solution that included tracking.

Because of the global solution USPS helped build, “we are localizing our Web sites and in some cases offering local languages on the sites,” Mr. Foy said. “And, starting in February, key sites will even offer a local payment option.”

EFashionSolutions also signed with the postal service this year for all its domestic shipping as well. Jerry Whalen, USPS vice president of sales, said the customer win adds $2.5 million in revenue for the agency.

“Our plans are to take this message of customer engagement through the mailbox to each of our managed accounts this year,” Mr. Whalen said.

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