Through a recent agreement, marketing and consumer behavior information provider Usadata.com, New York, and Mediamark Research Inc., New York, a multimedia research supplier, announced they will be making MRI's national consumer database available on the Internet.
The agreement will provide marketers with electronic access to MRI's marketing intelligence. In addition, a software application will be available that will allow customers to generate reports and manipulate the data to gain the desired perspective that matches their particular needs, Usadata.com said.
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