The time it takes for a UPS ground package to reach major cities nationwide just got shorter.
UPS upgraded its U.S. ground package network, accelerating delivery of more than a half-million packages nationwide by one day or more, the Atlanta company said yesterday.
The improvements focus on 11 major metropolitan areas such as New York, Chicago, Washington and the Los Angeles area but affect more than 3 million ZIP code pairings. The enhancements, made over several months, improve service for 1.2 million customers nationwide without changing pickup and delivery hours.
The faster deliveries benefit daily package pickup customers as well as general consumers who ship via UPS or The UPS Store. Shipments between New York and Dallas now are guaranteed to arrive in three business days instead of four while ground shipments between Atlanta and New York will take two business days instead of three.
To promote the upgrade, UPS plans a national and local campaign of radio and TV spots, online and print ads and direct mail pieces to customers. Customers also can view the improved transit times at ups.com.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters