Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today’s perpetually connected consumer. So what’s keeping them from transitioning more of their digital campaigns into cross-screen campaigns?
Based on new research conducted by Forrester Consulting and commissioned by 4INFO and Acxiom, this webinar will uncover the challenges marketers face in adapting to a cross-channel advertising world, and the key to achieving cross-channel advertising nirvana.
In just 60 minutes, you’ll learn:
- What 100 of American’s largest brand marketers are saying about the role of cross-channel advertising in consumer targeting, and the obstacles holding them back from fully embracing cross-channel campaigns.
- How marketers are adapting to the quickly evolving cross-channel landscape.
- Why it’s critical to push beyond the readily available attribution data to enable true cross-channel attribution, and some specific examples of how several marketers are successfully doing it today.
- The SECRET to unlocking complete cross-channel success.
If you’re ready to unleash the potential of cross-channel advertising, don’t miss this eye-opening webinar revealing dozens of brand new data points and insights.