Univision Online, a leading U.S. Hispanic Web portal, joined the Cupones y Muestras network, a Los Angeles media property that delivers coupons and promotions.
The deal will let users access Univision Cupones y Muestras through the Univision.com home page under the Servicios tab. Univision users also can go directly to Cupones y Muestras by typing “Cupones” or “Muestras” in the keyword search section — called “Uniclave” — atop every site page.
Univision joins Terra and TodoBebe as part of the Cupones y Muestras network. According to the company, Cupones y Muestras has a base representing a reach of 6 million Spanish-speaking consumers, or nearly 40 percent of U.S. Hispanic Internet users.