University Expands Alumni Efforts With Kintera

The University of Virginia signed an agreement with Kintera Inc. that will expand its interactive communications strategies and alumni engagement initiatives, the university said Friday.

The university also launched the next-generation HoosOnline alumni directory and member center at http://www.hoosonline.virginia.edu, which runs on the Kintera Sphere technology platform.

Kintera Sphere provides a secure, scalable system for customer relationship management, a Web content management system, e-marketing and directed-giving applications.

HoosOnline is a suite of information and password-protected networking services for university alumni, students, faculty and friends. Components include an alumni directory, career networking assistance and a lifetime e-mail forwarding service.

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