ORLANDO, FL — Unica, Lincoln, MA, a customer relationship management solution vendor, announced a series of new products at the National Center for Database Marketing's 24th National Conference & Exhibition here.
Unica introduced Unica eChannel, Unica Perspective and a new version of its well-known campaign manger, Unica Impact v. 2.0.
Unica eChannel, an Internet-based campaign management software, is designed to work with Unica Impact and basically enables marketers to integrate e-mail and Internet-based marketing with traditional marketing and determine when and how to communicate through a variety of customer touchpoints. The software allows marketers to create and manage e-mail treatments, individualize communication to the one-to-one level, improve response tracking and manage e-mail distribution.
Unica Perspective is an Internet portal designed exclusively for marketers, who can share campaign reports, workflow information and creative contact in real-time with colleagues. According to the company, campaign results can be easily rolled up into summary reports for executives, or reports can provide detailed views of specific information to give an individual the information that is most relevant to them. The portal also can display additional information such as breaking industry-specific news, marketing tips and competitor news.
Unica 2.0, the new version of Unica's campaign management tool, now offers enhanced scalability, flexible data handling for traditional unstructured database modeling challenges, new macro capabilities, query tools and additional segmentation tools.
These announcements come on the heels of Unica's recent announcement that it has acquired $6.75 million in venture funding, and has expanded both its management team and facilities.