Understanding the Customer through Big and Small Data

Big Data: How is it defined? Gartner’s early definition remains widely accepted: ‘Big Data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.’

Small Data: There’s little agreement ion the definition of Small Data. To learn more, and view and download a full Infographic, please click here 

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