Spending on direct mail in the United Kingdom fell 7.2 percent in the first three months of the year, according to a study released this week by the Advertising Association.
UK overall ad spending rose 5.3 percent in the three months, driven by a 13.6 percent boost in TV spending, a 51.5 percent jump in Internet spending and a 12 percent increase in outdoors ad spending.
The Advertising Association, a federation of 32 trade groups in the UK, publishes a survey of ad spending quarterly, compiled by the World Advertising Research Center.
