UnderGroundOnline, a network of entertainment sites at UGO.com, has been ranked as the largest online property for males ages 18 to 34 years, according to Media Metrix.
The New York network's 500 affiliated sites attracted 6.8 million unique visitors in May, up 121 percent from April. The traffic report includes visitors to bla-bla.com, which was bought recently by UGO.
UGO sites target music, games, wrestling, animation, technology, and sports enthusiasts. Users spend an average of 2.2 hours per visit on the network, absorbing UGO's edgy content.
“The 18-to-34-year-old male audience is highly sought after as a result of its significant size and disposable income,” said Sabine Heller, spokesman of UGO. “When it comes to technology and entertainment, this group is composed to early adopters and trendsetters.”