Twitter is giving marketers an even bigger incentive to pay for Promoted Accounts by placing them higher in the platform’s search results.
In a blog post today, Twitter said it would add to its paid Promoted Account offering by giving owners of those accounts optimal placement in user searches. For example, if you’re looking for “coffee” or “mattresses,” in the Twitter search bar, the first few results you’ll see will be the Twitter handles of brands that have paid for Promoted Accounts. This increases the chances of that brand getting you to follow them, and also getting your business.
In a blog post about the update, Twitter revenue product manager Nipoon Malhotra said:
With this launch, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.
Here’s an example of what the Promoted Account would look like in a search result:
