Twitter has hired Pam Kramer as its first VP of consumer marketing. The appointment takes effect this week, the social media company said July 26.
Kramer will “lead [the company’s] efforts to strengthen Twitter’s brand and tell the Twitter story to mainstream consumers around the world,” the company said in a statement.
Kramer most recently served as general manager at GreenRoad, a company that promotes safe, energy-efficient driving. She previously worked as CMO of E-Trade, managing the company’s 150-person marketing team and overseeing its online advertising and Super Bowl campaigns.
Twitter also named Moxie Interactive CEO Joel Lunenfeld its director of global brand strategy. Moxie president Scott Neslund will lead the Publicis Groupe-owned digital agency after Lunenfeld leaves on Aug. 15.
Lunenfeld will work with advertisers to develop “custom ad and partnership programs,” the company said in a statement. Twitter’s director of platform Ryan Sarver said in March it would roll out Promoted Tweets to all users’ timelines later this year. In the past two months, Twitter has acquired keyword bid-management platform AdGrok and social analytics company BackType.
Twitter CEO Dick Costolo called the hires “significant” in a statement, adding that they “will help strengthen the way we talk to both consumers and major brands about Twitter around the world.”