Mid America Direct, Effingham, IL, this week relaunched its full-color catalog targeting Porsche enthusiasts with expanded merchandise offerings.
Mid America purchased the Tweeks catalog assets, which did not publish for two years, in June. The catalog was sent out to 200,000 customers; 1 million catalogs will mail six times in 2000. Tweeks.com markets licensed Porsche merchandise and other aftermarket car accessories. Mid America also publishes catalogs for Volkswagen and Corvette enthusiasts.