Turner Sports Interactive, a division of Time Warner Inc.’s Turner Sports Inc., selected Kanoodle as the exclusive multiyear provider of sponsored links on the sites at www.nascar.com and www.pga.com.
Advertisers who buy New York-based Kanoodle’s ContextTarget and BehaviorTarget listings will appear on the editorial and story pages of NASCAR.com and PGA.com. Those who buy Kanoodle’s KeywordTarget listings will appear on the search results pages of those sites.
The NASCAR site is one of the most trafficked online for auto racing fans. The PGA site holds the same attraction for golfers.
Turner Sports Interactive in October 2000 bought NASCAR’s interactive rights and three months later became the exclusive producer of NASCAR.com. The PGA interactive rights were bought in June 2002 with exclusive production of PGA.com.
Kanoodle listings currently are available on publishers and search sites like Dow Jones & Co.’s MarketWatch.com, MSNBC.com, USAToday.com, CNET’s Search.com and InfoSpace as well as Kanoodle.com.
