The Yahoo-owned blogging behemoth announced today that content marketers and native advertises can now promote their sponsored Tumblr posts to an audience of more than 800 million average monthly visitors across the entire suite of Yahoo and Tumblr Web content.
Sponsored Tumblr posts will now integrate with Yahoo Gemini, Yahoo’s mobile search and native ad marketplace that the company announced in February.
Yahoo is looking to monetize Tumblr, Marissa Mayer’s biggest acquisition, by going big on its native ads. http://t.co/UNmfoyQeYF
— Mashable (@mashable) June 17, 2014
— todd sawicki (@sawickipedia) June 17, 2014
Yahoos Mayer pushing Tumblr and native ads hard at NewFront
— Mike Shields (@digitalshields) April 28, 2014
— Tobi Elkin (@TobiElkin) June 17, 2014
— Jason Xenopoulos (@JasonXenopoulos) June 17, 2014