The Yahoo-owned blogging behemoth announced today that content marketers and native advertises can now promote their sponsored Tumblr posts to an audience of more than 800 million average monthly visitors across the entire suite of Yahoo and Tumblr Web content.
Sponsored Tumblr posts will now integrate with Yahoo Gemini, Yahoo’s mobile search and native ad marketplace that the company announced in February.
Yahoo is looking to monetize Tumblr, Marissa Mayer’s biggest acquisition, by going big on its native ads. http://t.co/UNmfoyQeYF
— Mashable (@mashable) June 17, 2014
Hence native/content ads RT @digitalshields: Read btwn lines, Yahoo CEO is saying banner ads stink for creativity http://t.co/roGHPV8jtE
— todd sawicki (@sawickipedia) June 17, 2014
Yahoos Mayer pushing Tumblr and native ads hard at NewFront
— Mike Shields (@digitalshields) April 28, 2014
Yahoo’s Mayer says users exposed to native brand content are 3.6 x more likely to do a brand search. http://t.co/EqTyf4ML29 via @mediapost
— Tobi Elkin (@TobiElkin) June 17, 2014
@marissamayer Native Ads have existed in TV and print for years. Even search is Native… but digital display is not #yahoo #CannesLions
— Jason Xenopoulos (@JasonXenopoulos) June 17, 2014
