Trilegiant, a membership and loyalty services company, said yesterday that it will use E.piphany E.5, a CRM suite, to improve customer service for its Shoppers Advantage and Netmarket customers.
Trilegiant, Norwalk, CT, said that the customer relationship management software would let the company offer its 24 million customers a higher level of service.
“As we become more focused on increasing levels of customer service, CRM is the cornerstone of a new, fast-forward business strategy for our company,” said Mike Rauscher, Trilegiant's executive vice president of marketing.
The E.piphany E.5 software suite is to be implemented by Chatham Systems Group, Madison, NJ, which specializes in customizing and implementing E.piphany systems for Fortune 1000 firms.
Chatham Systems, using software from its partner E.piphany, San Mateo, CA, will implement the E.5 application suite to give Trilegiant the ability to:
· Personalize the selling process in all customer contact channels to strengthen relationships.
· Retain existing customers by offering tailored incentives through the membership center.
· Generate and deliver relevant cross-sell and upsell offers and renew customer memberships through the call centers.
· Provide a common view of sales data and relationship information on a real-time basis.
