Tribal DDB Worldwide has become the first interactive agency to use Atlas Digital Marketing Suite 2.0, Avenue A Inc.'s new digital marketing campaign management solution.
Tribal DDB, which has 21 offices in 15 countries, aims to use the suite to simplify the management of online and other interactive marketing campaigns and to add data and analytic capabilities for better result-driven campaigns.
The Atlas DMT 2.0 uses four modules that relate to the interactive marketing campaign process. This covers stages ranging from media planning through ad delivery to reporting and campaign optimization. Avenue A offers the modules separately or bundled.
The Atlas DMT suite in April was made a separate operating unit of Avenue A, Seattle.