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Treading the Path to Success in Marketing

The 2015 Marketing Hall of Femme awards ceremony was filled with savvy advice on everything from marketing strategy to business leadership, some of which came from Becky Chidester, president of Wundernam Health, a division of sponsor Wunderman. Chidester spoke with Direct Marketing News editor-in-chief Ginger Conlon about success in marketing, with special insight from a woman’s perspective in honor of the event.

In the video below, Chidester speaks about the importance of analytics skills, collaboration, listening, sincerity, and taking risks.

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