TransUnion, a global information solutions company, announced yesterday its acquisition of direct marketing solutions provider Douglas-Danielle Inc.
Terms of the deal were not disclosed.
Founded in 1998, Chicago-based Douglas-Danielle offers products and services for launching, managing and optimizing campaigns across multiple channels.
TransUnion, Chicago, immediately will integrate Douglas-Danielle's suite of self-service response solutions into its existing set of direct marketing solutions. Called SMARTSites, these Web-based, campaign-specific response tools address account acquisition, card/account reactivation, usage, balance transfer, collection disputes and fraud prevention.
TransUnion also will incorporate Douglas-Danielle's agency services, which include marketing functions such as program planning, creative, data and media along with program management, into its operations.
