Traffix Inc. signed a two-year contract last week to generate targeted leads for World Class Marketing Inc., a telemarketing service agency.
The deal is expected to generate more than $1 million in revenue annually for Traffix, an online direct marketing and database management firm.
Pearl River, NY-based Traffix will generate leads from its online media properties, including Grouplotto.com, and its database of more than 35 million consumers.
Financial terms of the contract were not released.
World Class Marketing sells offers from blue-chip companies to its own database and to partner databases. It was founded in 1995 by former QVC executive Neil Rothfarb, who is now president/CEO of World Class Marketing.