Tower Vinyl Wallcovering has named Richards Communications, Beachwood, OH, to help create a brand identity. Direct marketing will be a key component of the campaign.
Customized direct mail will be among the many marketing tactics planned for Tower Vinyl, a Fairlawn, OH, company owned by Omnova Solutions Inc. These mail pieces will target distributors.
Tower Vinyl manufactures wallcoverings for use in the hospitality, office and healthcare markets.
Tower Vinyl is one of three new accounts signed recently by Richards. It was named to handle interactive work for Reader's Digest's online store. Another account is Geo Specialty Chemicals, Gibbstown, NJ, which has entrusted its advertising and public relations to Richards.