Torrent Systems Inc., Cambridge, MA, an analytic customer relationship management solutions vendor, yesterday unveiled Orchestrate 4.5, the latest version of its analytic CRM solution for the enterprise.
Orchestrate 4.5 supports Torrent's WebHouse, a tool that allows businesses to easily add large volumes of clickstream data to their demographic and transactional data for seamless transformation and analysis.
WebHouse draws upon Orchestrate's 4.5's parallel processing framework, which enables truly scalable Web reporting and clickstream analysis applications. By integrating clickstream data with demographic and transactional data, WebHouse allows businesses to gain a better about their customer's behavior.
Orchestrate 4.5 also offers additional features to take better advantage of and provide tighter integration to new features in Oracle8i Enterprise Edition, the world's most popular database for e-Business.
Enhanced Oracle capabilities in Orchestrate 4.5 include Oraupsert, a new method for updating Oracle tables that replaces the traditional method of bulk loading or appending and re-indexing; and Oralookup, an operator that allows developers to do lookups in an Oracle table without first loading it into Orchestrate.
Orchestrate 4.5's support for Torrent's WebHouse and enhanced Oracle support make Orchestrate a robust analytics solution for data service providers, click-and-mortar businesses, systems integrators and top tier Web sites, as well as brick-and-mortar businesses.