Today is the last day of &Then, the recently rebranded annual conferences hosted by the Direct Marketing Association (DMA).
Throngs of marketers from around the world poured into Boston Sunday to celebrate another year of marketing excellence, but also to access the trove of advice and insight the annual gathering of esteemed professionals. Attendants have enjoyed keynotes from acclaimed individuals such as Toms’ founder Blake Mycoskie, entrepreneur and entertainer John Legend, and Jon Iwata, SVP of marketing at IBM.
Twitter has been awash in #AndThen15 and #DMA15 hashtags since the event kicked off. Monday alone saw more than 340,000 impressions on #AndThen15, according to sample data from TweetReach. Below you’ll find a snapshot of what attendees are saying about the event, as well as an assortment of insightful snippets from speakers.