Togglethis, a New York-based interactive marketer, struck a deal on Tuesday with 24/7 Mail, the e-mail marketing division of New York-based 24/7 Media, to permit 24/7 clients to place HTML or text advertisements on e-mail messages togglethis sends to its subscribers.
Togglethis provides rich media technology for marketing campaigns by clients such as Intel, Virgin, and AT&T. Togglethis said the deal is its first step toward creating it own ads and direct mail messages.
24/7 Media partnered with toggle this because of its ability to deliver “toggled shows,” which are interactive programs e-mailed directly to consumers that seek to publicize a brand or event, to a well-targeted audience, the Togglethis said.
