Links from around the web
Salesforce.com Lost LinkedIn Bid to Microsoft (WSJ)
Salesforce.com’s attempt to make such a large purchase suggests the high value of the professional social network to its business in web-based sales tools.
Snapchat is starting Real Life, an online magazine about technology (VentureBeat)
Real Life will publish essays, arguments, and narratives about living with technology,” writes Snapchat employee and social media critic Nathan Jurgenson.
For advertisers, measuring an influencer’s influence is still a struggle (Digiday)
There’s a growing group of third-party data companies like Zefr, Tubular Labs and OpenSlate that can offer deeper stats including engagement rates and demographic information across age, gender and location.
3 strategies to survive the “Adblockalypse” (Marketing Land)
While people can sometimes see the potential value of their data being used to offer them more targeted advertising, the problem is that it’s not always relevant. Fifty-six percent of people use ad blockers because “the ads are often irrelevant to me.”
The Geek Behind Google’s Map Quest (Fast Company)
Except it is also Google’s map, and as the company’s only geospatial technologist, Parsons’s job is meant to make users and governments feel comfortable with Google’s control of the map