ALC of New York LLC announces its appointment today as list manager for six lists from Time Life Inc., effective July 6.
The Time Life buyers files are 52 percent female with an average age of 42, average income of $45,000 and an average unit of sale of $40.
Time Life Master File has 2 million last-12-month buyers of music and video products. Time Life Music offers 1.8 million last-12-month buyers. Time Life Video has 1.2 million last-12-month buyers. Time Life Infomercials has 1.1 million last-12-month buyers. Time Life Enhanced has 1.7 million last-12-month buyers. Time Life Spanish consists of more than 71,000 last-12-month buyers.
Each file is selectable by geography, gender, recency, dollar, source and multi-buyers and has a base price of $105/M.