Three Cheers, a maker of frames, mugs and key chains, chose The Coastal Group, New York, as its agency of record.
The 11-year-old agency will handle advertising, catalog services, direct mail and public relations. It will redesign the Florida, NY, company's catalog, create packaging and point-of-purchase displays and draft a new corporate tagline. There was no incumbent.
Three Cheers makes Swirly Girl decorative photo frames and accessories, Groovy Glitters, Clifford frames and mugs and a classic line of products.