Here’s one that touched me personally, a Google ad in my native language.
Google released this tearjerker of a commercial, which shows how relatives who were separated from each other during the Partition of India and Pakistan found each other using Google.
(Remember to turn on the captions in case the English subtitles don’t show)
The India/Pakistan relationship had been previously mined for a Coca-Cola digital promotion that brought people from the two countries together through a virtual portal. This ad from Google is in similiar territory (“how technology can help bring people together.) but it’s a more dramatic, and emotional look at the troubled history between the two countries.
This is a beautiful, moving ad, and even though the subtitles don’t do it justice, it’s definitely effective.