Third-Party Retail Sites Dominate E-Commerce Growth

Amazon’s same store sales for November were up 35.7% over last year, according to ChannelAdvisor. But third-party sellers as an aggregate—including Google Shopping and smaller players like Newegg and Rakuten.com (formerly Buy.com)—dominated online retail segments with a 41.6% increase. E-commerce as a whole grew only 16%.

Though noteworthy, sales growth among third-party retail sites has been volatile. The segment nearly busted the SSS meter with a 78.3% increase in May, then backed off to 24.2% in August before rebounding to a 65.5% increase in October.

EBay finished November with a 9.8% increase, up from October’s 4.4%, but under the baseline e-com growth rate. Comparison shopping engines posted 12.3% growth, and search came in at 15.6%, reported Channel Advisor, a provider of cloud-based e-commerce solutions.

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