Direct marketing company, The Vantage Group, Brookline, MA, announced the formation of a new business unit for its fundraising and insurance divisions called Vantage Direct Marketing Services. The unit, which will be based in Chestnut Hill, MA, is going to offer affinity not-for-profit organizations with product-induced fundraising programs.
According to Vantage, the new direction of the company will provide fundraising campaign management, and direct response agency services. It said the services will include turn-key approaches such as strategic and creative design, and full production and analysis of the fundraising program results.
Lynn Edmonds, executive vice president and general manager at Vantage, who will be heading up the new division said the change in the division’s name is intended to reflect the expanded services it will be providing outside the scope of traditional fundraising programs.