We all have our pump-up jams. You know, the songs that get us motivated and moving.
With all of the challenges marketers face on a daily basis, I decided to create my own playlist to keep them inspired and striving for more. Check out my marketing song choices below.
The customer acquisition song: One Way or Another – Blondie
The lyrics: “One way or another I’m gonna find ya. I’m gonna getcha, getcha, getcha, getcha. One way or another I’m gonna win ya. I’m gonna getcha, getcha, getcha, getcha.”
The message for marketers: Blondie’s lyrics may seem a bit like a stalker at first, but marketers can actually take on this same obsessive mentality when it comes to acquiring new customers. In fact, many spend a significant portion of their time and resources attempting to win over fresh faces. However, it’s important for marketers to focus on retaining existing customers who, in turn, can help them acquire new business through word of mouth and user-generated content.
The customer journey song: You Can’t Hurry Love – The Supremes
The lyrics: “You can’t hurry love. No, you just have to wait. She said, ‘Love don’t come easy. It’s a game of give-and-take.’ You can’t hurry love. No, you just have to wait. You gotta trust; give it time. No matter how long it takes.”
The message for marketers: All marketers want their customers to be loyal advocates. But as mama says, “You can’t hurry love.” Like the song says, a relationship has to be a give-and-take—or in the case of marketers and customers, an exchange of value for data. And every customer sets the pace of his own journey; some customers will become loyal advocates quicker than others and some won’t become devoted followers at all. However, you can’t rush customer loyalty. As Diana Ross sings, “You gotta trust; give it time. No matter how long it takes.”
The unsubscribe song: Bye, Bye, Bye – NSYNC
The lyrics: “I loved you endlessly when you weren’t there for me, so now it’s time to leave and make it alone. I know that I can’t take no more. It aint no lie. I want to see you out that door. Baby, bye, bye, bye.”
The message for marketers: If marketers fail to provide the value their customers crave, then their customers are going to opt out of their communications. Therefore, marketers need to provide unique engagement opportunities at each touch point yet still ensure that they’re not bombarding their customers with messages. Otherwise, it will be “bye, bye, bye.”
The preference center song: Wannabe – Spice Girls
The lyrics: “Now don’t go wastin’ my precious time. Get your act together. We could be just fine. I’ll tell you what I want, what I really, really want. So tell me what you want, what you really, really want.”
The message for marketers: The best way for marketers to know what their customers want is to ask them. Preference centers are a great way to know what kind of messages customers want to receive, how often they want to receive them, and through which channels.
The win-back song: I Want You Back – The Jackson 5
The lyrics: “Oh, baby give me one more chance [to] show you that I love you. Won’t you please let me back in your heart? Oh, darlin’ I was blind to let you go (let you go, baby). But now since I see you in his arms, I want you back.”
The message for marketers: When it comes to choosing a brand to do business with, consumers have multiple options. And if marketers don’t meet their growing expectations, consumers can easily choose another brand that will. If a brand does make a mistake, it’s important for that brand to own up to it, apologize, and try to rectify the situation. To fix the problem, however, they must live up to their promises; failing to do so can result in a greater sense of distrust and lost customers forever.
The personalization song: Say My Name – Destiny’s Child
The lyrics: “‘Cause I know how you usually do—when you’re saying everything to me times two. Why can’t you just tell the truth? If somebody’s there, then tell me who. Say my name. Say my name.”
The message for marketers: Customers want personalized experiences, and they know when marketers are sending the same offer to someone else. So be upfront with your customers. Don’t claim to offer personalized recommendations when you’re presenting the same generic content to every customer.
The omnichannel song: Any Way You Want It – Journey
The lyrics: “Any way you want it, that’s the way you need it. Any way you want it.”
The message for marketers: Customers are in full control of their shopper journeys. So marketers need to be ready to engage wherever and whenever their customers wish.
The customer experience song: Never Gonna Give You Up – Rick Astley
The lyrics: “Never gonna give you up. Never gonna let you down. Never gonna run around and desert you. Never gonna make you cry. Never gonna say goodbye. Never gonna tell a lie and hurt you.”
The message for marketers: All marketers should follow Rick Astley’s lead and sing these words to their customers. Marketers need to convey how much they value their customers’ business, how they’re in these relationships for the long haul, and how they’re going to offer an honest, valuable experiences that will surpass anything their competitors can offer.
The motivation song: Eye of the Tiger – Survivor
The lyrics: “So many times it happens too fast. You trade your passion for glory. Don’t lose your grip on the dreams of the past. You must fight just to keep them alive. It’s the eye of the tiger. It’s the thrill of the fight. Rising up to the challenge of our rival. And the last known survivor, stalks his prey in the night, and he’s watching us all with the eye of the tiger.”
The message for marketers: Keep on fighting the good fight.