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The Traits and Practices of the Successful CMO

The road to the C-Suite is paved with both marketers who work tirelessly to make it, and marketers who endlessly strive to maintain these coveted positions. It’s not an easy trek by any measure, but young marketers who are made of the right stuff can vastly increase their chances.

Here, 2015 Marketing Hall of Femme Award winners Mish Fletcher, worldwide head of marketing at OgilvyOne Worldwide; Kate Spellman, CMO at Penton; Corinne Sklar, global CMO at Bluewolf; and Linda Vetter, VP of marketing at Yes Lifecycle Marketing, define some of their stand-out beliefs and traits that helped them climb to the top marketing positions at their companies.

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