The Thursday Stack: Welcome to the Chocolate Factory

To the historic chocolate factory on Manhattan’s West 46th Street last night for the grand opening of Gramercy Park Studios. Those wise about New York will know that the location is nowhere near Gramercy Park; but no matter, because this is the second Gramercy Park Studios, and the first is in Soho, London.

This state of the art creative facility is a jewel in the crown of Hogarth Worldwide, the WPP-owned creative production agency. A labyrinth of corridors lead to specialist studio locations for film, podcasts, editing, re-touching and proofing (above), virtual reality, and anything else which might serve the purposes of brands like Coca-Cola, Nestle, GSK, Bose, Dyson, and JP Morgan.

Creative nerds will need to know that the studios are equipped with “Nuke, Flame, After Effects, Cinema 4D, Maya and 3DS Max capabilities,” as well as a good old print shop.

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Midmarket to enterprise ABM software vendor Demandbase built on its adtech offerings this week with the announcement of Dynamic Audiences. In September 2018, Demandbase launched Targeting Solution, an AI-driven tool for targeting accounts based on 150 billion intent signals each month. The new solution deploys AI to support the automation of advertising and marketing campaigns by updating campaign audiences based on recent activity. Dynamic Audiences will be available in February.

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And Sprinklr, a vendor we’ve watched grow from a social media management solution to a unified front office CX cloud, further expanded its global presence this week with a push into Central America. Headquartered in New York, with offices throughout the United States and Europe, as well as Australia, Japan, and other countries in Asia, Sprinklr is now hiring in Mexico City. It also announced a strategic partnership with CX Team, a Mexican consultancy focused on CX management.

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Finally, we’d like to remind you all that tickets for the DMN Awards presentation on February 20 are still on sale and  that nominations are open for the 2020 Marketing Hall of Femme and Women to Watch awards.

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