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Thursday, May 29
2:00PM ET/ 11:00AM PT
As email marketing matures, the complexity of data and channel integration continues to increase. In this free webinar, David Daniels of The Relevancy Group will showcase recent survey data that details the state of the email marketing industry today. This survey of over 425 marketing executives details which tactics are effective, what areas are driving challenges and which remedies are proving to be successful.
This webinar will detail strategies and topics including:
- Marketer aspirations and challenges
- Data utilization and integration
- Utilizing lifecycle triggered mailings
- Driving revenue through automation
- Considerations to select vendors
David Daniels, CEO & Co-Founder, The Relevancy Group
As CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. David is also the President and Publisher of The Marketer Quarterly a digital magazine available for free with registration at www.marketerquarterly.com.
Follow David on Twitter @emaildaniels Learn more at www.relevancygroup.com
Jose Santa Ana, Director of Product Marketing, Message Systems
Jose has accumulated over 20 years experience in IT and enterprise software, with senior marketing roles at IBM, Return Path, Omniture (now Adobe), 3Com, Alterian (now SDL), Amdocs, and Hyperion Solutions (now Oracle), as well as industry analyst roles at both IDC and Gartner. Jose has a passion for data-driven customer engagement through email, mobile, and other digital channels. At Gartner, Jose covered the global data warehousing, business intelligence and analytics markets. Jose has broad international exposure, having lived and worked in the Philippines, Australia, Hong Kong, and Singapore before moving to the US.