If you’ve been following Direct Marketing News in the past year, you know that we think of marketing as a science. Of course there’s always the gut instinct, creative aspect of it. And that’ll always be an integral part of successful campaigns. There is, however, a distinct methodology that encourages strategy, enables execution, and measures results.
In an effort to push marketers to think of themselves as the scientists that they are, we’re sharing this colorful chart from social media analytics company Unmetric. The Periodic Table of Social Media Analytics tackles everything from content to metrics and vocabulary. What would you add?
(Click to enlarge image.)