If you take a look around the website today you’ll see all of the great content from the new Direct Marketing News (DMN). We hope it’s a more engaging, more lively and more informative site for the direct marketing industry that we’ve covered for 30 years through all of its transformations. For example, check out the diverse types of campaigns direct marketers are producing in The Work section.
The reengineered monthly print edition will be arriving in subscribers’ mailboxes shortly as well. It includes an exclusive DMN cover shot of Bluefly’s CMO, Brad Matson, a veteran of the direct marketing industry; an in-depth feature on the behavioral targeting-privacy debate by Ira Teinowitz who has reported on the advertising community’s intersection with Washington for a number of years; as well as other features covering the technology industry, InterContinental Hotels Group and Marriott; and a number of high-level opinions from thought leaders, such as AT&T’s Maria Mandel, PepsiCo’s Bonin Bough and Ensemble’s Scott Donaton.
Read what our editor, Carol Krol, has to say about these brand and industry changes here. We welcome your feedback.