The Netflix model is coming to high fashion

Just in time for holiday party season a new company called Rent the Runway is bringing a Netflix style mail order membership model to couture dresses. Members of Rent the Runway can rent a gown for 4 nights for $50-200 depending on the dress, to dress to the nines for their event. And then, when they are finished with the gown, they can pop is back into the envelope and mail it back to Rent the Runway. Dry cleaning is included in the price, so no need to send it out.