The common CEO dilemma:
Choosing between investing in a big unified marketing suite versus composing a marketing stack from best of breed point solutions.
A CEO from the top performing marketing cloud predicted: by 2027, two cloud suite providers would command 80% of the market.
However, that may not be the case; gaps, cost, and implementation time have been recent complaints of the big vendors “walled garden” approach.
Find out what cloud vendors like Salesforce, Adobe, and Episerver are doing to broaden their central cloud offerings.