The Key to B2B Success: Account-Based Marketing

Register now!

Tuesday, October 28
1:00PM ET/10:00AM PT

As a B2B marketer, you won’t get the best results using digital marketing strategies that are built for B2Cs. You need to segment prospects the way that sales sells: by account. With an account view, you can enhance your current marketing activities at every point in the customer lifecycle by optimizing your programs to target the most valuable prospects that drive more revenue.

In this webinar, you’ll discover how account-based marketing can help you achieve better results in three key stages:

  • Net New Lead Generation
  • Lead Nurturing
  • Upsell and Renewal

Join Mathew Sweezey, B2B Thought-Leader and Evangelist at Salesforce.com, with Peter Isaacson, CMO of Demandbase, as they dive into actionable insights that you can start implementing at your organization right away!

Featured Speakers:


Mathew Sweezey, B2B Thought-Leader,Salesforce.com

Mathew is the head of thought leadership for B2B marketing at Salesforce.com Company. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummeis (Published by Wiley February 2014). As a speaker Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Resturants.com, to name a few.



Peter Isaacson, Chief Marketing Officer, Demandbase

Peter Isaacson is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising, to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets.

As Chief Marketing Officer for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.

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