Home renovation and decor online retailer The Inside Store has chosen Mercado Software's bFIRST solution for search, navigation and merchandising applications, Mercado, Pleasanton, CA, said this week.
The Inside Store offers home fixtures and accents from manufacturers such as Kohler, Grohe, American Standard, Toto and Jacuzzi and has 100,000 SKUs. Customers include a mix of consumers, do-it-yourselfers and contractors.
This breadth of selection prompted The Inside Store to seek a search solution that would provide a more focused search and more concise results than its previous search tool. Mercado's bFIRST offers this as well as merchandising capabilities that will give customers more choices and selections to go along with their search solutions.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters