After weeks of entries being submitted, and a thorough review from our prestigious judges, we’ve come up with a list of final contenders for The Hubbies, The Hub’s first ever awards for excellence and innovation in the field of digital marketing.
We’re excited to announce the finalists below, before the winners are revealed at The Hubbies awards ceremony on March 31 at The W Hotel in San Francisco. The event will follow Hub Convene, our first ever all-day conference on the new channels of digital influence.
Click here to reserve tickets to The Hubbies and Hub Convene.
Here are the finalists in each category:
The Hubbies 2014 Finalist list
Brand Awards
Best Brand App
Burson-Marsteller, Proof Integrated Communications and AIG for AIG CyberEdge iPad Application
Dallas/Fort Worth International Airport for Dallas/Fort Worth International Airport Mobile App
State Street Corporation for ClientView iPad App
Best Digital Agency
Fuel Online
Huge for Huge in 2013: Defining the Future Agency Model
Best Digital Brand Team
The Coca-Cola Company for Coca-Cola Journey
Horn and Alliance for Downtown New York/LaunchLM for Building and Branding a New Initiative: LaunchLM: Launch It Here
Best Integrated Campaign
Microsoft and Bing for Bing it On
MSLGroup and Oral-B/Procter & Gamble for Power of Dad
Weber Shandwick/MilkPEP for Milk Tackles Breakfast at Super Bowl XLVII
Best Real-Time Marketing
Avego (dba Carma) for BART Strike
Borenstein Group and IntelliDyne for IntelliDyne – Good Smaritans During the Government Shutown of October 2013
MSLGroup and Procter & Gamble, Scope for For Breath That Sizzles! Scope Bacon
Best Use of Brand Content
Burson-Marsteller and Behr for Behr’s BuzzFeed Campaign
MSLGroup and Bounty/Procter & Gamble for Ken Delmar – Paper Towel Picasso
Ogilvy Public Relations and National Association of Broadcasters for OK2TALK: Giving A Voice To Those Who Need It Most
Best Use of Gamification
Coca-Cola and Bunchball for My Coke Rewards
Flashpoint Medica and Novartis Oncology for AfiniSpin
Microsoft and Bing for Bing It On
Best Use of Video
MSLGroup and Oral-B/Procter & Gamble for Power of Dad
Ogilvy Public Relations and US Health Resources and Services Administration for The Story of Those Who are Needed Most: The National Health Service Corps
PMK-BNC and Audi of America for Audi of America: The Challenge
Best Social Media Presence
Human Rights Campaign for Turning the Internet Red
Ogilvy Public Relations and Huggies for Huggies Baby Shower Planner
W2O for The Social Oncology Project
Courageous Client Award
The Coca-Cola Company for Coca-Cola Journey
Chapman Cubine Adams & Hussey and City of Hope for I am a Cancer Survivor
MSLGroup and Scope/Procter & Gamble for For Breath That Sizzles! Scope Bacon
Influencer of the Year – Brand In association with LinkedIn
The Coca-Cola Company for Coca-Cola Journey
Allison+Partners and Dropbox for Dropbox: 100 Million Thanks
Twist Mktg and Galderma for Banish Bullying Program 2013
Individual Awards
Digital Entrepreneur of the Year
Aaron Bell, CEO, AdRoll
Meagan Cignoli, director of short form videos, Visual Country
Jesse Pujji, CEO, Ampush
Digital Innovator of the Year
Ashley Brown, global group director, digital communications and social media, The Coca-Cola Company
Meagan Cignoli, director of short form videos, Visual Country
Anastasia Khoo, director of marketing, Human Rights Campaign
Influencer of the Year – Individual In association with LinkedIn
Heidi Sullivan, SVP, digital content, Cision
Scott Levy, founder and CEO, Fuel Online
Victor Ciardelli, CEO and president, Guaranteed Rate
Young Digital Innovator of the Year
Serena May, senior account executive, Social@Ogilvy
Marta Turnbull, brand manager, digital marketer, Oneupweb